How we built Yonder’s performance engine from zero to £70k/month in less than a year
£0 → £70k/month ad spend in nine months
Focusing Meta as the key growth driver
Yonder is a premium credit card challenger. They had brand awareness from PR and out-of-home, but no performance engine.
The brief: get performance marketing working, focus on the right channel, build a clean path from ad to app, and prove we can scale responsibly.
1. Focused the channel mix
Prioritised Meta as the growth engine (tested TikTok without diluting focus) so spend and learnings compounded in one place.
2. Engineered the web → app journey
Tightened tracking and handoff, reduced friction from ad to site to app, and ensured approvals had the best chance to convert.
3. Built a customer-first messaging strategy
Following a deep and ongoing customer research phase, they identified a keep messaging pillar – "Goodbye Amex, Hello Yonder" – that delivered ongoing results. That became the performance platform.
4. Optimised creative for social
Scaled the message through a diverse selection street interviews/vox pops and native UGC, with brand-led variants for higher-polish placements.
In just nine months, Yonder went from no performance channel to ~£70k/month in Meta spend
Unearthed a message customers recognised
Built a web → app flow that made approval simple
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We kept things simple: one primary channel, a message people already believed, and a clean journey from ad to approval.
Yonder supported our emphasis on focus, we moved quickly, and the learnings compounded fast until the engine hit a really effective rhythm.