Meta ads for brands ready to scale seriously
When done right, Meta can comfortably scale into £500k and then £5 per month in a single market. You don’t get there through fancy account structures but full funnel thinking, strategic creative, and a rigorous structure for experimentation. We're a Meta-first agency because it's still the most powerful acquisition channel for DTC — and we've built the system to unlock it.
Many brands will hit a plateau on Meta and assume its the fault of rising CPMs or the algorithm, but these aren’t the problem. The creative is.
The days of manually tweaking budgets in Meta are over. Modern Meta is focused on getting as much data into platform as possible, and then creating a personalised creative engine for your customer journey. We lead with creative because that’s where the leverage is.
Learning from this creative is as important as the creative itself. Our experimentation process is designed to help you compound learning and results. When done right that looks like 10x spend growth over a two year period.
It’s not random testing. Not volume for volume's sake. Strategic creative, rooted in customer insight, compounded through rigorous experimentation.
Creative is the job
We believe the job of paid social is a creative one. There's bad media buying and good media buying, but media buying alone won't break your ceiling. We treat creative as the primary lever — because it is.
Customer framework first
Before we build anything, we build the Ballpoint Customer Framework. Jobs to be done. Catalysts that trigger action. Habits we're competing against. Anxieties that block purchase. We understand your customer completely before a single ad goes live.
16 creative types from day one
We've developed 16 creative formats we roll out for every client — founder ads, comparison ads, podcast-style ads, long-form copy, VO with B-roll, satire, and more. This builds creative diversity from day one and gives us an engine of infinite possibilities, all rooted in strategy.
Tech-enabled scaling
We use the Facebook API to pull performance data live throughout the day. When something's working, we scale intraday — profitably. Automated ad builds. Real-time decisions. No waiting until Monday to act on Friday's results.
Compounding over time
This system compounds. Every week we learn more about what works for your customer. Every month we're further ahead. The brands that win on Meta aren't the ones with the biggest budgets — they're the ones with the best learning loops.
Ex-in-house talent
Every strategist has scaled Meta spend in-house — as heads of growth, performance leads, founders. We've felt the pressure of a P&L and built this agency to be the partner we wished we'd had.
Strategy-led creative
We don't throw things at the wall. We call it personalised creative at scale — strategic angles for every awareness stage, executed with volume and velocity.
Experiment engine
Weekly sprints, clear hypotheses, compounding results. We run deep dives every week to understand what's working and why. No black boxes. No mystery.
Consumer brands spending £30–500k monthly on Meta who have product-market fit and want to scale hard. Not 20% growth — 3–10×x. If that's the goal, we should talk.
