The paid social agency for ambitious brands
One channel can take you to £1m a month in spend — if you have true product-market fit and a team that knows how to unlock it. We're that team. Meta, TikTok, YouTube, Pinterest: we help you focus and the right mix and make it work.
Most brands hit a ceiling on paid social and assume they've maxed out the channel. They haven't. They've maxed out their approach.
The problem is usually creative, not media buying. There's bad media buying and good media buying, but how you structure an ad account won't get you from £100k of spend to £500k. That requires strategic creative — and most paid social media marketing agencies approach creative as ‘let’s make our version of this ad.’
We lead with creative because that's what actually moves the needle. The right message, to the right audience, at the right stage of awareness. Compounded through rigorous testing. That's how you break ceilings.
Meta is our core
Almost every person on the planet is on Meta. It’s the single widest-reaching channel for people who aren’t driven through intent. It’s TV but better, and should be where most brands focus 100% of their effort.
TikTok for younger audiences
For brands targeting younger demographics, TikTok can be a strong secondary or even primary channel. The creative is faster-paced, almost entirely video, with quicker burnthrough. It often underattributes, which is why measurement matters even more here. Special focus should be paid to TikTok Shop.
YouTube for full-funnel
YouTube lets you reach problem-unaware audiences and build demand at the top of funnel. We run YouTube as part of a broader media mix, not as a standalone play.
Finding the right channel mix
Not every brand needs every channel. We help you find the mix that makes sense for your audience, your product, and your growth stage — then concentrate spend where it compounds fastest.
One system across all channels
Every channel feeds into the Ballpoint Growth Framework. Same weekly sprints, same experiment rigour, same focus on incrementality. The channel changes; the discipline doesn't.
Ex-in-house talent
Every strategist has sat in your seat — heads of growth, heads of marketing, founders. We've scaled spend, defended budgets, and hired paid social advertising agencies that didn't deliver. We built the agency we wished existed.
Strategy-led creative
We start with your customer: jobs-to-be-done, motivations, anxieties. We build creative frameworks before we build ads. Volume without strategy is just expensive noise.
Experiment engine
Weekly sprints, clear hypotheses, compounding results. We test systematically so every week you learn something — and every month you're further ahead than you were.
Brands who are serious about scaling via paid social. Whether you're on £30k/month or £300k, your aim will be to scale hard. You've got product-market fit, but you don't have the creative firepower to get to the next level.
What is a paid social agency?
A team that plans, creates, buys and optimises advertising on social platforms. In practice, most consumer brands run Meta as the primary engine for learning and scale, with other channels added where they make sense.
Is paid social worth it?
Absolutely, when unit economics and measurement are in place. A good rule: if you can acquire at target CAC/payback on Meta, paid social is worth pursuing; get Meta working first, then layer YouTube/TikTok/etc. for specific jobs (reach, education, discovery).
What is considered paid social?
Ads bought through social platforms, e.g., Meta (Facebook/Instagram), TikTok, YouTube, Pinterest, Snapchat, LinkedIn, Reddit. For most consumer brands, Meta is the core spend; other platforms are added for defined objectives, not for channel coverage.
