Performance marketing for brands planning to dominate
Too many agencies optimise for metrics that make dashboards look good. We optimise for the ones your CFO actually cares about — contribution margin, payback periods, incremental revenue. The numbers that show up in board decks, not just ad accounts.
Brands come to us most typically when they’ve hit a growth ceiling where they try to push on spend and CPA explodes. Too often, many believe the answer is moving up the funnel into brand marketing.
Performance marketing can take you a long way, but it gets harder with every new wave of growth.
We believe performance marketing requires a deeply rigorous approach to experimentation. Learn rate is as important as your CPA. You need to know why something worked or didn’t. Then you need to know how that feeds into your bottom line.
Performance marketing has a measurement problem. Without incrementality at the core, you're scaling spend that might not be driving real growth. You're crediting channels for revenue they didn't create. You're making decisions on flawed data.
We fix that. Everything we do is built around understanding what's actually working — and having the system to compound it week after week.
One framework, every decision
Everything runs through the Ballpoint Growth Framework. It starts with identifying your growth bottleneck — almost every breakout comes from one engine firing properly. We find it and concentrate there.
Weekly sprints that compound
From there, it's weekly sprints. Hypotheses, experiments, results. Every week we're running deep dives, sharing learnings, compounding what works. No mystery about what's running or why.
CM3, not vanity metrics
We build dashboards around CM3, not ROAS theatre. For larger clients, we build growth models that forecast the year ahead. For everyone, we're measuring what matters: are you actually making money?
Agency-wide insight
We manage over £18m in annual ad spend across our portfolio. Patterns emerge fast — what's working, what's dying, what's about to break out. You benefit from learnings you didn't have to pay for.
Tech-enabled, real-time decisions
We use the Facebook API to pull data live throughout the day. When something's working, we scale intraday — profitably. Automated ad builds. Real-time decisions. No waiting until Monday to act on Friday's data.
Ex-in-house talent
Every strategist has been a head of growth, head of marketing, or founder. We've managed P&Ls, argued for budget in investor meetings, and hired agencies that vanished when things got hard.
Strategy-led creative
We start with your customer — jobs-to-be-done, motivations, objections. We build creative rooted in insight, not guesswork. Volume without strategy is just noise.
Experiment engine
Weekly sprints, clear hypotheses, compounding results. This isn't random testing dressed up as strategy. It's how you break ceilings and keep breaking them.
DTC brands spending £30-500k monthly who are ready to scale hard. Not 20% year-on-year — 3-10x over the next few years. If that's the ambition, we should talk.
