Data that shows you what your CFO actually cares about
If your dashboard is built around ROAS, throw it out. Ours are built around CM3. Why? Because vanity metrics don't pay the bills. ROAS hides
Most dashboards are built around ROAS. Ours are built around CM3. Because vanity metrics don't pay the bills — contribution margin does. We build reporting that shows you whether you're actually making money.
Your ad platform says things are great. Your finance team says cash is tight. Both are looking at different numbers and neither can explain the gap.
This is what happens when reporting is built around platform metrics instead of business outcomes. ROAS looks healthy, but it doesn't account for returns, discounts, COGS, or the customers who never come back. You're optimising for a number that doesn't map to profit.
We build dashboards and analytics around what actually matters. Contribution margin. Payback periods. True customer acquisition cost. The numbers that show up in board meetings, investor updates, and cash flow forecasts. Growth your CFO will love.
CM3 at the centre
Every dashboard we build starts with contribution margin. Not ROAS, not blended CPA — CM3. This is the number that tells you whether your growth is actually profitable. Everything else flows from there.
Growth models for forecasting
For larger clients, we build growth models that forecast the year ahead. What happens if you scale spend 20%? What's the payback at different CAC levels? We help you plan with confidence, not gut feel.
Transparency, not black boxes
Too many brands tell us their agency is a black box. They don't understand what's running or why. Our reporting is the opposite. Clear, accessible, built for founders and marketing leads who want to see what's happening.
Real-time data
We pull data live from the Facebook API throughout the day. You're not waiting until Monday to understand Friday's performance. When something works, we see it — and act on it.
One source of truth
No more reconciling five different spreadsheets. We build reporting that brings everything together — ad platforms, Shopify, your P&L inputs — so decisions are made from one place.
Ex-in-house talent
Every strategist has built reporting decks for investors, argued over CAC in board meetings, and felt the pain of dashboards that didn't reflect reality. We built this because we've needed it ourselves.
Profitability-focused
We optimise for the metrics that matter to your business, not the ones that make platforms look good. CM3 isn't a nice-to-have — it's the foundation.
Experiment engine
Data feeds directly into weekly sprints. Every insight becomes a hypothesis. Every hypothesis gets tested. The numbers don't just report — they drive action.
Data is part of all of our core service offerings whether you're looking for performance marketing or paid social.
