Data that shows you what your CFO actually cares about
If your dashboard is built around ROAS, throw it out. Ours are built around CM3. Why? Because vanity metrics don't pay the bills. ROAS hides
Most dashboards are built around ROAS. Ours are built around CM3. Because vanity metrics don't pay the bills — contribution margin does. We build reporting that shows you whether you're actually making money.
Ex-in-house talent
Every strategist has built reporting decks for investors, argued over CAC in board meetings, and felt the pain of dashboards that didn't reflect reality. We built this because we've needed it ourselves.
Profitability-focused
We optimise for the metrics that matter to your business, not the ones that make platforms look good. CM3 isn't a nice-to-have — it's the foundation.
Experiment engine
Data feeds directly into weekly sprints. Every insight becomes a hypothesis. Every hypothesis gets tested. The numbers don't just report — they drive action.
