The DTC agency for experiment-driven growth
We're the DTC agency that helps you kill your competition. Growing a DTC is a game of focus, but if you have strong PMF, then a £50m brand built on a single product, in single market is possible. Built by people who have been in your seat.
You’ve built a brilliant DTC brand around one hero product. Revenue’s growing, but you’re hitting uncomfortable questions. How much scale can you really squeeze from this single SKU? When should you launch that second product line? Is it time to test new markets, or will that just dilute focus?
Meanwhile, your CACs are creeping up on Meta, creative is fatiguing faster than you can replace it, and everyone's telling you to diversify channels when you know deep down that one channel done brilliantly beats five done averagely.
What you need is a DTC agency that understands the unique physics of direct-to-consumer growth. People who know that focus beats diversification, that one channel mastered beats omnichannel mediocrity, and that most DTC brands die from complexity, not simplicity.
Ballpoint is founded by a former DTC founder, with a team who scaled AG1, Mejuri, Hims, and Huel.
Laser focus on your one core channel
Other agencies will tell that diversification is key, but the strength of DTC is focus. You can grow to a £50m brand in the UK based on Meta alone, just on your core product. As your DTC agency, we know that laser focus is how you get there.
Diversification comes after domination, not before.
Creative diversity and volume at scale
Most DTC agencies run random creative tests. Ours compound. Every test builds on learnings from the last. We systematically test hooks, formats, claims, and social proof until we find the creative DNA that scales. Then we remix, iterate, and push until we hit the next ceiling. It’s how we've run 1,500+ tests in a year for a single brand.
Market expansion science
Should you launch variants or completely new products? Enter new markets or double down domestically? We’ve guided dozens of DTC brands through these inflection points. Using cohort analysis, TAM modelling, and incrementality testing, we help you understand exactly when expansion makes sense—and when it's just expensive distraction.
We’re the DTC agency for brands with real product-market fit who are ready to scale hard. Brands spending £50–125k monthly who need to understand their true growth ceiling before adding complexity. Those who want a DTC agency that will tell them to stay focused when everyone else is selling them diversification.
Break through your next growth ceiling
Shanil Lakhlani
Data Engineer
Andreas Iversen
Paid Search Growth Strategist
Nicola Downes
Retention Strategist
Muna Mohamed Yusuf
Creative Ops Manager
George Gessey
Video Editor & Designer
Bella Adams
Creative Strategist
Mark Holland
Creative Strategist
Jack Wrenn
Growth Strategist
Luke Raben
Growth Strategist
Daniela Nardelli
Growth Strategist
Ryan Lang
Growth Associate
Scarlett Jessup
Growth Associate
Josh Lachkovic
Founder
Fiona Chapman
Head of Ops and Creative Studio
Nell Johnson
Senior Growth Associate
