The Future of Meta Ads: Ballpoint Annual Report for 2026
Over the last 18 months, four of the biggest Meta algorithm updates ever have all landed.
For the companies that were already creating diverse, social-first ads, they'll likely have seen good performance boosts throughout. For those who weren't, you'll likely have had a tough year.
In this report we analyse media buying and creative, as well as form 10 predictions for the year ahead.
The impact of Lattice, Andromeda, Sequence Learning and GEM on Meta Ads – and how you can use this information to 3x your spend profitably this year.
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