The Future of Meta is Full Funnel: 2026 Report
I remember being in a tense room. For almost a year, their team and our team had done everything right: diverse creative, high volume, tested everything you could on Meta, conversion improvements, etc etc. But we just couldn't scale anymore.
The solutions being offered were new products, new markets, and channel diversification.
Instead, we opted to try awareness spend on Meta and test out Upper Funnel. It required a leap of faith and coming to terms with uncertainty.
We've written a report on the story behind this activity, the problem, the theory, the testing methodology, our results and why we're bullish on full funnel activity in 2026.
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